Marketing has a lot of strategies involved. In this case, it can diverge to separate marketing vehicles; SMS and email. While it is easy to assume that one is better than the other, it is imperative to carefully look at their differences to decide on a concrete answer.
Technically speaking, SMS and email marketing are some of the cheapest advertising tools out there. They require minimal capital, sufficient knowledge and connection. This is what makes them very popular as marketing tools for giant and small industries alike.
However, there are key differences between the two. These differences define which one is better suited for a particular situation. As a business owner, you have to know which of the two you must utilize to market your business in a given situation.
Delivery and attention
While both marketing vehicles are almost instantaneous in practice, what separates them is how long after they arrived, they are accessed by their recipients. Most of the time, SMS marketing results to a faster access time while email marketing often reaches more than five hours before it is opened.
In this regard, both marketing vehicles have exceptional capabilities to personalize their content.
For this part, email has the upper edge. This has to do with the fact that SMS cannot contain any types of images. In an email, the sender can insert as many images as possible to attract the attention of the potential buyer.
Email is basically unlimited in this regard while SMS can only offer so much. Nevertheless, the number of content one can offer does not always equal a quality message. It is always more important to ensure that the message is concise and relevant.
Both email and SMS offer effective ways of interaction towards customers.
As mentioned, there are both advantages and disadvantages of the mentioned marketing vehicles. Thus, it is important to consider the type of campaign your business is offering before deciding which one to take.
Email marketing may have a lower chance of being accepted; however, in terms of its customization capability, it has a higher chance of attracting prospect as long as they are able to see the content inside.
On the other hand, SMS is very useful for short and quick advertisement. It is not, however, beneficial to advertise complex campaigns with this marketing vehicle because there is not enough space. Doing so would just confuse and probably irritate potential customers.
A marketing vehicle will ultimately dictate the fate of your campaign. That’s why it is absolutely necessary to think about the limitations your chosen vehicle will have. Even if a vehicle is famous, it should not be an adequate justification for your decision.
Popularity is simply one of the factors that tell whether a campaign is a success or not.