3 Significant Advantages of SMS Marketing

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SMS is deeply connected with the lives of people. Millennials are actually said to prioritize their phone messages first thing in the morning. To say that SMS plays a huge role in our lives is a big understatement.

The reality is that messaging has become an integral factor in our lifestyle whether because of a personal reason or a professional one.

SMS has become so impactful that it has become recognized as the leading marketing vehicle today. Unlike emails and other forms of campaigns, SMS has seen more positive results with their advertisements.

Ultimately speaking, there are significant advantages that SMS has that other media do not.

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SMS encourages engagement

Emails can be left in one’s inbox for a long time before it is opened and read if even that. On the other hand, phone calls are often unanswered for the fear of not knowing who the caller is.

Even if the person answers, there is still a significant chance that the call will be dropped. In SMS, however, interaction is limited to messages which people look forward to.

SMS are easily tracked

For businesses that chose SMS as their campaign vehicles, they are able to effectively gather data about the efficacy of their campaign.

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This is because, in SMS, the sender can check if the message has been opened or ignored and if there are links that were clicked. This makes the activity really informative.

SMS can promote fast

Unlike other campaign strategies, SMS delivers information instantly. Moreover, because of the requirements of SMS, a marketing partner does not need to include promotional designs that are not necessary.

He or she should only include the most relevant details that the customer would be interested in.

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SMS has a ton of potential. It just has to be utilized well. Smart use of this technology would ensure a brand’s success in market positioning. If you want to learn more about the proper ways to use SMS for your marketing efforts, check out the current trends in SMS marketing.

You can also learn about the impact of the translation in SMS media as another advantage for SMS marketing.

7 Current Trends in SMS Marketing [2019 Update]

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SMS, also known as mobile has been a common tool for decades. We used it to communicate with our family, our work and our colleagues. Today, we also use it to share or receive business information. This practice is commonly referred to as SMS Marketing and we’re here to tell you how to do it with inspiration from Mobile Text Alerts.

Businesses typically use this method to reach multiple people in an instant. Proper use of this technique is sure to boost a business’s profit, that is, if you know how to properly use this media. Fortunately, we discovered the best ways a business could utilize SMS marketing.

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Transactional Updates

Customers are delighted when they are informed about the things they are waiting for, especially, when it is something they need to receive. Smart companies that deliver products to their customers have managed to satisfy their customers by regularly updating them about their orders.


Customers would rather read SMS messages than download numerous applications that take up space on their devices. This is why, at the moment, SMS marketing is recognized as the leading marketing channel that is used by global enterprises. It is quick, personal, and has a huge scope.


The smart use of SMS marketing includes the ability to include relevant links in the message. These links should directly connect the recipient of the messages to the desired pages.

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This is a good practice because it allows the customer to effortlessly go to the desired destination. In turn, this relationship drives the interaction traffic between businesses and buyers.


Many customers prefer messaging rather than calls. This is why they are deeply appreciative of the fact that they can acquire relevant information through SMS. It is even more efficient and faster than email.

In fact, this has been such a significant development that even governments have used this particular strategy to inform the public.


SMS can be easily customized even if sent to different people at once. For example, a company can code a system that sends greeting SMS to their loyal customers. It can be about a certain event like a birthday or anniversary. What this does is make the customer believe that the business cares.


SMS has now been proven to be the preferred marketing vehicle by most customers to date. In fact, it has been claimed that SMS has surpassed email in terms of marketing. Messages sent to the phone have more chance of being read and responded to in just a short time.

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There is just something very personal about SMS that encourages people to respond to the message. Many companies today have developed chatbots to deal with this matter in an efficient way.

These chatbots can easily recognize the needs of the customers and provide them with the right answers and helpful solutions.

SMS marketing is basically opening up opportunities for businesses. This particular marketing strategy has helped many companies to reach new market segments and offer their products and services.

These trends are just some of the things that are being implemented to further enhance the practice of SMS marketing.

Another trend in SMS marketing is the use of multilingual messages. Find out how this strategy has benefited companies in connecting with a culturally diverse global population.

If you have a brand that you wish to be recognized by many people around the world, why not work with us and see your business grow in no time.