5 Major Differences Between SMS and Email Marketing

Featuredpost 5 Major Differences Between SMS and Email Marketing 840x400 - 5 Major Differences Between SMS and Email Marketing

Marketing has a lot of strategies involved. In this case, it can diverge to separate marketing vehicles; SMS and email. While it is easy to assume that one is better than the other, it is imperative to carefully look at their differences to decide on a concrete answer.

Technically speaking, SMS and email marketing are some of the cheapest advertising tools out there. They require minimal capital, sufficient knowledge and connection. This is what makes them very popular as marketing tools for giant and small industries alike.

However, there are key differences between the two. These differences define which one is better suited for a particular situation. As a business owner, you have to know which of the two you must utilize to market your business in a given situation.

PostImage 5 Major Differences Between SMS and Email Marketing Delivery - 5 Major Differences Between SMS and Email Marketing

Delivery and attention

While both marketing vehicles are almost instantaneous in practice, what separates them is how long after they arrived, they are accessed by their recipients. Most of the time, SMS marketing results to a faster access time while email marketing often reaches more than five hours before it is opened.

Customization

In this regard, both marketing vehicles have exceptional capabilities to personalize their content.

PostImage 5 Major Differences Between SMS and Email Marketing Visual Aid - 5 Major Differences Between SMS and Email Marketing

Visual Aid

For this part, email has the upper edge. This has to do with the fact that SMS cannot contain any types of images. In an email, the sender can insert as many images as possible to attract the attention of the potential buyer.

Information

Email is basically unlimited in this regard while SMS can only offer so much. Nevertheless, the number of content one can offer does not always equal a quality message. It is always more important to ensure that the message is concise and relevant.

Responsiveness

Both email and SMS offer effective ways of interaction towards customers.

As mentioned, there are both advantages and disadvantages of the mentioned marketing vehicles. Thus, it is important to consider the type of campaign your business is offering before deciding which one to take.

Email marketing may have a lower chance of being accepted; however, in terms of its customization capability, it has a higher chance of attracting prospect as long as they are able to see the content inside.

PostImage 5 Major Differences Between SMS and Email Marketing Responsiveness - 5 Major Differences Between SMS and Email Marketing

On the other hand, SMS is very useful for short and quick advertisement. It is not, however, beneficial to advertise complex campaigns with this marketing vehicle because there is not enough space. Doing so would just confuse and probably irritate potential customers.

A marketing vehicle will ultimately dictate the fate of your campaign. That’s why it is absolutely necessary to think about the limitations your chosen vehicle will have. Even if a vehicle is famous, it should not be an adequate justification for your decision.

Popularity is simply one of the factors that tell whether a campaign is a success or not.

3 Important Things Entrepreneurs Need to Know About SMS Marketing

Featuredpost 3 Important Things Entrepreneurs Need to Know About SMS Marketing 840x400 - 3 Important Things Entrepreneurs Need to Know About SMS Marketing

Marketing is an essential part of the business process. It is what allows prospects to know about the products and services offered by businesses. Today, SMS is recognized as one of the best ways to market a business’ product or service. It is said to be dynamic, instantaneous and effective.

Nevertheless, before applying this marketing vehicle in your own business, it is important to know every detail about this marketing device. The only way you can truly profit from this strategy is by understanding every detail about SMS marketing.

PostImage 3 Important Things Entrepreneurs Need to Know About SMS Marketing generation - 3 Important Things Entrepreneurs Need to Know About SMS Marketing

Phones are integral devices of this generation.

SMS marketing works comprehensively because it targets one of man’s inherent needs; to communicate. People are social creatures, that’s why it should not be surprising to learn about the fact that people check their phones almost a hundred times per day.

This makes SMS marketing a highly potent advertising tool.

Don’t forget to collect numbers

SMS marketing will only work if you have numbers to send your promotions to. Otherwise, you would be left with no reward and no customer. You can accomplish this by checking online databases to check potential prospects.

PostImage 3 Important Things Entrepreneurs Need to Know About SMS Marketing collect numbers - 3 Important Things Entrepreneurs Need to Know About SMS Marketing

At this stage, it is not important whose number you acquire. Just make sure you get as much as possible.

Get consent before advertising

Never pester your potential customers. It is important to build a harmonious relationship with them. Make them feel important by conceding to their needs. Besides, people who give consent to your promotions are more likely to purchase your products and services.

It is also imperative to always include an unsubscribe option to your SMS marketing.

PostImage 3 Important Things Entrepreneurs Need to Know About SMS Marketing consent - 3 Important Things Entrepreneurs Need to Know About SMS Marketing

The right strategy is only applicable if you have the right tools and the right knowledge to perform the strategy. This is basically the same as SMS marketing. It is not enough to simply know about this idea. It is just as important to learn more about its details.

Two additional ways to learn more about SMS marketing is by knowing about the current trends in SMS marketing and/or understanding the advantages of this marketing vehicle.

3 Significant Advantages of SMS Marketing

Featuredpost 3 Significant Advantages of SMS Marketing 840x400 - 3 Significant Advantages of SMS Marketing

SMS is deeply connected with the lives of people. Millennials are actually said to prioritize their phone messages first thing in the morning. To say that SMS plays a huge role in our lives is a big understatement.

The reality is that messaging has become an integral factor in our lifestyle whether because of a personal reason or a professional one.

SMS has become so impactful that it has become recognized as the leading marketing vehicle today. Unlike emails and other forms of campaigns, SMS has seen more positive results with their advertisements.

Ultimately speaking, there are significant advantages that SMS has that other media do not.

PostImage 3 Significant Advantages of SMS Marketing SMS encourages - 3 Significant Advantages of SMS Marketing

SMS encourages engagement

Emails can be left in one’s inbox for a long time before it is opened and read if even that. On the other hand, phone calls are often unanswered for the fear of not knowing who the caller is.

Even if the person answers, there is still a significant chance that the call will be dropped. In SMS, however, interaction is limited to messages which people look forward to.

SMS are easily tracked

For businesses that chose SMS as their campaign vehicles, they are able to effectively gather data about the efficacy of their campaign.

PostImage 3 Significant Advantages of SMS Marketing tracked - 3 Significant Advantages of SMS Marketing

This is because, in SMS, the sender can check if the message has been opened or ignored and if there are links that were clicked. This makes the activity really informative.

SMS can promote fast

Unlike other campaign strategies, SMS delivers information instantly. Moreover, because of the requirements of SMS, a marketing partner does not need to include promotional designs that are not necessary.

He or she should only include the most relevant details that the customer would be interested in.

PostImage 3 Significant Advantages of SMS Marketing promote - 3 Significant Advantages of SMS Marketing

SMS has a ton of potential. It just has to be utilized well. Smart use of this technology would ensure a brand’s success in market positioning. If you want to learn more about the proper ways to use SMS for your marketing efforts, check out the current trends in SMS marketing.

You can also learn about the impact of the translation in SMS media as another advantage for SMS marketing.

7 Current Trends in SMS Marketing [2019 Update]

Featuredpost 7 Current Trends in SMS Marketing 840x400 - 7 Current Trends in SMS Marketing [2019 Update]

SMS, also known as mobile has been a common tool for decades. We used it to communicate with our family, our work and our colleagues. Today, we also use it to share or receive business information. This practice is commonly referred to as SMS Marketing and we’re here to tell you how to do it with inspiration from Mobile Text Alerts.

Businesses typically use this method to reach multiple people in an instant. Proper use of this technique is sure to boost a business’s profit, that is, if you know how to properly use this media. Fortunately, we discovered the best ways a business could utilize SMS marketing.

PostImage 7 Current Trends in SMS Marketing Transactional Updates - 7 Current Trends in SMS Marketing [2019 Update]

Transactional Updates

Customers are delighted when they are informed about the things they are waiting for, especially, when it is something they need to receive. Smart companies that deliver products to their customers have managed to satisfy their customers by regularly updating them about their orders.

Promotions

Customers would rather read SMS messages than download numerous applications that take up space on their devices. This is why, at the moment, SMS marketing is recognized as the leading marketing channel that is used by global enterprises. It is quick, personal, and has a huge scope.

Links

The smart use of SMS marketing includes the ability to include relevant links in the message. These links should directly connect the recipient of the messages to the desired pages.

PostImage 7 Current Trends in SMS Marketing Information - 7 Current Trends in SMS Marketing [2019 Update]

This is a good practice because it allows the customer to effortlessly go to the desired destination. In turn, this relationship drives the interaction traffic between businesses and buyers.

Information

Many customers prefer messaging rather than calls. This is why they are deeply appreciative of the fact that they can acquire relevant information through SMS. It is even more efficient and faster than email.

In fact, this has been such a significant development that even governments have used this particular strategy to inform the public.

Personalization

SMS can be easily customized even if sent to different people at once. For example, a company can code a system that sends greeting SMS to their loyal customers. It can be about a certain event like a birthday or anniversary. What this does is make the customer believe that the business cares.

Preferred

SMS has now been proven to be the preferred marketing vehicle by most customers to date. In fact, it has been claimed that SMS has surpassed email in terms of marketing. Messages sent to the phone have more chance of being read and responded to in just a short time.

PostImage 7 Current Trends in SMS Marketing Chats - 7 Current Trends in SMS Marketing [2019 Update]

Chats

There is just something very personal about SMS that encourages people to respond to the message. Many companies today have developed chatbots to deal with this matter in an efficient way.

These chatbots can easily recognize the needs of the customers and provide them with the right answers and helpful solutions.

SMS marketing is basically opening up opportunities for businesses. This particular marketing strategy has helped many companies to reach new market segments and offer their products and services.

These trends are just some of the things that are being implemented to further enhance the practice of SMS marketing.

Another trend in SMS marketing is the use of multilingual messages. Find out how this strategy has benefited companies in connecting with a culturally diverse global population.

If you have a brand that you wish to be recognized by many people around the world, why not work with us and see your business grow in no time.

3 Benefits of Multilingual SMS Marketing

Featuredpost 3 Benefits of Multilingual SMS Marketing 840x400 - 3 Benefits of Multilingual SMS Marketing

The concept of SMS has been a long-time recognized marketing tool. This has to do with the idea that SMS implores a relatable sense in communication. Thus, it has wildly applied as a marketing media by various enterprises whether big or small.

SMS has basically become a significant piece of technology that offers wide arrays of beneficial features.

However, SMS marketing had to adapt with the culturally diverse population all around the world. This can only work if it somehow managed to identify a process that lets others understand the context behind a message. This is where translation in SMS marketing comes to help.

Through this language-assisted technology, companies are now able to reach more parts of the globe that they once did not encompass in their market share. Nevertheless, this is definitely not the only positive effect of such an innovative development. In fact, there are more benefits to this practice.

PostImage 3 Benefits of Multilingual SMS Marketing Customization - 3 Benefits of Multilingual SMS Marketing

Customization

Translated SMS messages played a huge role in establishing the harmonious relationship between businesses and buyers. Because the messages relate significantly with the buyers’ cultural affiliation, it is more possible that the company is recognized and accepted by the new market.

Clarity

Being able to understand the entirety of a context is very important. The idea of translating SMS has helped in making sure that the prospected market is able to easily comprehend the terms set by the business.

PostImage 3 Benefits of Multilingual SMS Marketing Clarity - 3 Benefits of Multilingual SMS Marketing

Without this sense of clarity in the communication network, promoting products and services will be more difficult or even impossible.

Interactive

One of the goals of marketing is to make people respond. By using translated SMS marketing strategy, customers are more encouraged to interact with the advertisement because they have a good grasp of what is required of them.

This kind of interaction between buyers and providers enable a successful marketing scheme.

PostImage 3 Benefits of Multilingual SMS Marketing Interactive - 3 Benefits of Multilingual SMS Marketing

The best thing about targeted marketing such as translated SMS marketing strategy is that it ultimately widens the scope of the business’s market share. More people understanding the message of the business means more potential customers in the future.

Translation is simply another tactic to expand brand visibility.

Speaking about brand visibility, SMS Thailand can help your online business reach a new and diverse audience. You can accomplish this by advertising with us.